TOMMY JEANS X MYne

“MYne” collaborates with “TOMMY JEANS”.

Nine models, including denim, sweatshirt items, T-shirts, and accessories, will go on sale on 22nd September .

“TOMMY JEANS” by TOMMY HILFIGER, one of America’s leading fashion designers, focuses on denim items.

The brand offers styles inspired by American classics, infused with a modern edge and fresh spirit.

『 The young generation in Japan has ambivalent feelings.

Expression through re-mixed creativity has given birth to a unique culture.

This first collaboration between Tommy and MYne, we clash classic Hilfiger pieces against MYne’s irreverent aesthetic.

Two brands re-interpreted into a new expression of past and present that speaks to the conflicting ideas of youth culture. 』

TOMMY JEANS / MYne

The visuals feature actor Yuto Isomura, Sharar Lazima, Kaito Yoshimura, and rappers Pecori, Yo-sea, and LINNA to express the resonance between TOMMY JEANS’ “DIVER CITY” and the Japanese street scene, with which MYne’s designer Kamiya has close ties.

The lineup includes denims with laser-printed logos of both brands based on the coloring and silhouette of TOMMY JEANS, as well as regatta jackets and rugger shirts synonymous with TOMMY JEANS that have a 90’s feel with a US silhouette.

The items in collaboration with “MYne,” a Tokyo-based street brand that establishes a style that remixes the archives with a contemporary feel are based on the concept of “Ambivalent”, with the front and back sides reversed, and the details such as damage and vintage processing are carefully considered.