WE WEAR “in・stru(men-tal). ” Edit.05

 

 

 

 

 

“in・stru(men-tal).” is a stress-free collection that strips away design and pursues fabrics, silhouettes, and comfort.

 

“Edit.05” features shirts, jackets and pants, made of Tencel denim, a new fabric, as well as canvas shorts, ideal for the spring and summer seasons.

 

Try on these stripped-down items to create your own style.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Discover more here.

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

in・stru(men-tal). Edit.05

 

 

 

 

 

 

 “in・stru(men-tal). Edit.05” launches on 29 April.

 

The name of the brand, “instrumental,” is an English word that refers to a song played only with musical instruments, without any human voice, or in other words, a song played only with musical instruments without singing.

If the collection line “Maison MIHARA YASUHIRO” is a song with lyrics, “in・stru(men-tal). “is a song without lyrics.

It is a stress-free capsule collection that strips away design and pursues fabrics, silhouettes, and comfort.

 

“Edit.05” features a total of 8 items, including jacket, pants and shirt using a new material, tensel denim.

Satin shirt, canvas shorts and sweat pants will also be available.

Enjoy the unique look and color of the vintage processing and dyeing process applied after the products are made.

 

 

 

 

 

 

 

 

 

 

 

 

 

Tencel Denim Blouson

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tencel Denim Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tencel Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

Tencel Denim Shorts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Satin Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Canvas Shorts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embroidery Shorts

 

 

 

 

Visit here to check the all looks.

 

 

 

 

 

【Stores】

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

BED j.w. FORD × Maison MIHARA YASUHIRO Sneakers

 

 

 

 

 

 

The 2nd collaboration sneakers with “BED j.w. FORD” launch on Saturday 22 April 2023.

Two models, each in one color, will be available.

 

This collaboration was born from the aesthetics of two brands with different views and thoughts.

The second release features two models of original sole sneakers from Maison MIHARA YASUHIORO’s signature footwear series, the “BLAKEY” and the “HANK”.

Both models are made of the same material, with light gray suede uppers and vintage-inspired yellow soles.

The entire sneaker is treated with a special distressed process to create a playful yet classy appearance.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BED j.w. FORD ×MMY “BLAKEY” Original Sole Suede High-top Sneaker

 

 

 

 

 

The tight form of the design, combined with the slim laces, creates a sophisticated finish.

The philosophy of “Maison MIHARA YASUHIORO” and the essence of “BEDj.w. FORD” are combined in these exclusive sneakers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BED j.w. FORD ×MMY “HANK” Original Sole Suede Low-top Sneaker

 

 

 

 

 

ABOUT 『BEDj.w. FORD』

DESIGNER : Shinpei Yamagishi

 

With the belief of “Creation First”, “BEDj.w. FORD” was launched with the Spring/Summer 2011 collection.

The Spring/Summer 2017 collection made its runway debut in Tokyo.

For the Autumn/Winter 2017 and Spring/Summer 2018 collections, he presented at “showroom.tokyo” in Paris.

In the same year, designer Shinpei Yamagishi presented his Spring/Summer 2018 collection as guest men’s designer for WHEIR Bobson.

For the Spring/Summer 2019 collection, the brand participated in Pitti Immagine Uomo, a trade fair for men’s fashion brands held in Florence, Italy. Presented his first overseas runway collection.

From the Autumn/Winter 2019 collection, presented a runway collection in Milan. Also, presented a collaborative line with “adidas original” at the Pitti runway show.

For the Autumn/Winter 2020 collection, the brand presented a runway collection in Paris with a guerrilla element.

The brand is growing into a globally acclaimed brand.

 

 

 

 

 

 

 

【Stores】

 

 Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

CLOSE : THURSDAY

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : TUESDAY&WEDNESDAY

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

 

 

 

Spring Shirts

 

 

 

 

 

Now that the cherry blossom season is coming to an end, it’s time to get a new shirt for the warm spring season with its beautiful new greenery.

Shirts can be layered like a light jacket and are ideal for the current cool mornings and evenings as well.

Let’s put these shirts on and head out into the sun.

 

 

 

 

 

 

 

 

 

Fake Leather Lace Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Cropped Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Shirt

 

 

 

 

 

 

 

 

 

 

 

Combined Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Scarf&Tie Combiend Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Triple Layered Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Mix Layered Check Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Back Covered Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Fake Layered Denim Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Front Layered Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Mix Layered Bowling Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Classic Tag Jacquard H/S Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

DRESSES FOR SPRING & SUMMER

 

 

 

 

 

Dresses are perfect for the warmer and active coming season.

 

T-shirts and hoodies combined dresses, trompe l’oeil print dress, and layered shirt dress…some items can be rearranged to look different depending on how they are buttoned up or layered.

 

Try these items on the bright color palette : yellow, green, and saxe blue, and complete your sophisticated look.

 

 

 

 

 

 

T-shirt Combined Stripe Shirt Dress

 

 

 

 

 

 

 

 

 

 

T-shirt Combined Shirt Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Layered Hoodie Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Combined Dress

 

 

 

 

 

 

 

 

 

 

Pleats Skirt Combined Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Super Stretch Denim Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

“GEORGE”

 

 

 

 

 

 

“GEORGE” , the original sole sneaker’s new model  launches on 25 February.

 

The “GEORGE” is designed to look like a combination of puzzle pieces.

The four-colored soles are layered like play-dough create a unique look.

Three types in mixed materials, leather, and canvas, each in four colors, will be available.

 

 

 

 

 

“GEORGE” Original Sole Mix Material Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“GEORGE” Original Sole Leather Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“GEORGE” Original Sole Canvas Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

 Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

CLOSE : THURSDAY

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : TUESDAY&WEDNESDAY

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

 

 

 

SUKAJAN

 

 

 

 

The SUKAJAN look caught our attention in the second half of the runway.

 

It’s more familiar now and is said to stand for the Yokosuka jumper, but do you know how it was born in the first place?

There are various theories about its origin, but it is said to have started after World War II, when American soldiers stationed in the Yokosuka area as Allied troops occupying Japan ordered embroidered clothes from tailor stores as souvenirs.

The shopping street called “Dobu-zaka-dori” in Yokosuka, the birthplace of the SUKAJAN, has a unique atmosphere of a fusion of American and Japanese cultures, and is still lined with SUKAJAN stores today.

Sukajans were born more than half a century ago from the fusion of American and Japanese cultures.

 

The classic features have reconstructed and the original embroidered SUKAJAN is now available in three colors: black, blue, and green.

 

 

 

 

Classic Faded SUKAJAN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The delicate yet bold processing using hand-bleaching gives it a worn-in look.

Wear it with satin shorts to add a touch of mode to your styling.

 

 

 

 

Classic Faded Satin Shorts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

“BORED TEENAGER” MYne 2023 Spring/Summer Collection

 

 

 

 

 

 

The MYne 2023 Spring/Summer Collection will go on sale from 11th February at the official online store and THE PHARCYDE.

 

The theme of the Spring/Summer 2023 collection is “BORED TEENAGER.

The theme reflects designer Kamiya’s thoughts on current Japanese youth culture.

The number of innovators who were clamoring for the cutting edge in the 1990s and early 2000s has decreased, and movements are no longer happening.

There are a lot of conservative young people.

 

The avant-garde collection expresses the current atmosphere with the theme of “BORED TEENAGER, an easy-to-understand word.

 

The first launch on 11th February will feature a total of 10 models, including hand-knit shoe lace vest, hoodie with the original brand logo, and a tweed half coat.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【 MYne Official Online Store 】

 

miharayasuhiro.jp

 

 

【 THE PHARCYDE 

 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Wednesday&Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

 

Trompe l’oeil

 

 

 

 

 

 

Trompe l’oeil is a method in which a door, window, or other similar item is drawn inside a space to deceive the viewer.

 

Revealing the humour of this suffocating real world to light, where despair reigns supreme and too much information causes mayhem.

The general consensus is that fashion can be a therapeutic outlet.

The Spring/Summer 2023 collection features trompe l’oeil prints.

Dresses and t-shirts are superimposed with a transfer-print of vintage clothing and the knitwear and sweats make it look as if it is wearing a scarf, necklace, camera, or other accessory.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe l’oeil Knit Cardigan

 

 

 

 

 

 

 

 

 

Trompe l’oeil Knit Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tromp l’oeil Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

Tromp l’oeil Printed Shorts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tromp l’oeil Printed Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

DENIM

 

 

 

 

 

 

 

 The 2023 Spring/Summer collection, titled “SUPERFICIAL YOU…”.

Denim items will launch on 14th January .

 

The indigo-colored denim look that caught attentions at the beginning of the runway show in Paris.

Denim and other workwear faithfully and artificially reproduces details of vintage clothing from the 1950s to the 1970s using detailed processing.

Based on layering and combining techniques, the retinal stimulation is incorporated in a light and stylish manner while retaining physicality.

 

The denim featured in this launch is a jacket and pants.

For the men’s, there are jackets and combining wide pants with full of humor, such as combining a shirt and tie to make it look as if they are layered, or covering another jacket from the back to create a completely different look in the front and back.

For women, cropped jackets and soft, voluminous pants made of tencel material will be available.

 

 

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

Back  Covered Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

 

Opened Facing Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

Mix Layered Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

 

Embedded Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

Twisted Light Denim Pants

 

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

 

 

 

 

 

Cropped Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deconstructed Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

Tencel Denim Big Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

Printed Hoodies

 

 

 

 

 

 

 

Bears and smiles, playful prints were featured last season.

The new, brushed-up versions for 2023 SS are now available.

In addition to bears and smiley, we have added aggressive-face character prints.

The design is made with attention to detail, including hand-painted letter prints and special finishes that make the garments look worn-out.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Hoodie 1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Hoodie 2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Smily Face Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bears Printed Hoodie

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

VCD KUTSUHIMOMUSUBENA-KUN

 

 

 

 

 

 

 

Maison MIHARA YASUHIRO’s mysterious character “ KUTSUHIMOMUSUBENA-KUN” is now available as a figures.

The figures will go on sale on 24th December at Maison MIHARA YASUHIRO  stores and the official online store.

 

“VCD KUTSUHIMOMUSUBENA-KUN” is created in cooperation with MEDICOM TOY.

VCD is a soft vinyl figure that faithfully reproduces the charm of the character.

The high quality of the unique technique used to produce the VCD figures has made them a favorite among collectors.

 

 

 

 

 

 

 

 

 

 

 

 

 

VCD KUTSUHIMO MUSUBENA-KUN

 

 

 

 

Available in two chic colors, black and gray, so that it can be displayed and played with for a long time.

 

In the production process, the prototype is molded by a prototype maker like soft vinyl, not by a digital 3D caddie, and the result is somewhat nostalgic and gentle.

“One of my origins is a ソフビ(soft vinyl) figure of an Ultra monster that my grandmother bought for me.”

Designer Mihara has special feelings for ソフビ(soft vinyl).

 

 

 

ソフビ(soft vinyl) is an abbreviation for soft vinyl chloride in Japanese.

A type of figure that is hollow inside is usually called a ソフビ(soft vinyl) doll.

 

 

 

 

 

 

 

 

KUTSUHIMOMUSUBENA-KUN is the owner of the concept store “MY Foot Products” and the designer’s alter ego.

Sometimes he goes berserk, and sometimes he is a bit of a maverick, taking actions that he has no answer for.

 

 

『 The act of “tying the laces” of the shoes itself evokes various metaphors.

How do you feel about it?

It seems to me that the use of the word “can’t tie” is the antithesis of this metaphor.

In my opinion, “KUTSUHIMOMUSUBENA-KUN ” is a symbol of a loose character.

I think that this sloppiness is what makes people feel healed.

Walking around with untied laces is dangerous, though. 』

Designer Mihara talks about “KUTSUHIMOMUSUBENA-KUN “.

 

 

 “KUTSUHIMOMUSUBENA-KUN “‘s current big dream is to create an amusement park called “MUSUBENA Land!”.

His dream is getting bigger and bigger.

Stay tuned for his future activities.

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

SUPERFICIAL YOU…

 

 

 

 

 

 

 

“Maybe I’ m tired?

In my mind I was thrown into a box, and before I knew it the lid was closed and I was locked inside. The current state of consciousness can bedeceptive; rather, right now, the more superficial, the better. You may be able to conceal with superficial lies, but you will not be able toconceal the truth.”   Mihara Yasuhiro

 

Under the theme of “SUPERFICIAL YOU…,” the collection features new design techniques such as the trompe l’oeil technique and transfer prints.

 

2023 Spring/Summer collection launches on 17th December at Maison MIHARA YASUHIRO stores and official online store.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The first release day will feature a tailored jacket/pants set-up and shirts for men, and a random check print and fake leather lace series for women.

 

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

Wide KASURI Check Blazer

 

 

 

 

 

 

 

 

 

 

 

Double Waist KASURI Check Pants

 

 

 

 

 

 

 

 

 

 

 

Light Slim Blazer

 

 

 

 

 

 

 

 

 

 

 

Double Waist Light Pants

 

 

 

 

 

 

 

 

 

 

 

Fold Over Waist Light Pants

 

 

 

 

 

 

 

 

 

 

 

Wide Herringbone Blazer

 

 

 

 

 

 

 

 

 

 

 

Fold Over Waist Herringbone Sarouel Pants

 

 

 

 

 

 

 

 

 

 

 

Shirt Layered Gown

 

 

 

 

 

 

 

 

 

 

 

Double Waist Western Pants

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

Fake Leather Lace Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fake Leather Lace Pullover

 

 

 

 

 

 

 

 

 

 

Fake Leather Lace Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Gather Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

WE WEAR “in・stru(men-tal). ” Edit.04

 

 

 

 

 

 

“in・stru(men-tal).” is a stress-free collection that strips away design and pursues fabrics, silhouettes, and comfort.

“Edit.04” is now available with a total of six models, including a work-style blouson and pants set-up made of duck cotton, as well as items made of sweatshirt material.

 

“Maison MIHARA YASUHIRO,” a collection line, is a song with lyrics and “in・stru(men-tal). “is a song without lyrics.

If a song without lyrics plays music with a song with lyrics….

 

『in・stru(men-tal).』meets『Maison MIHARA YASUHIRO』.

 

The stripped-down design, “in-stru(men-tal). and the stoic and playful “Maison MIHARA YASUHIRO”  fuse together to create a new atmosphere.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

Hello Billy

 

 

 

 

 

 

 

New character Billy printed items will go on sale on 24th September.

Four items, hoodie, pullover, and t-shirts are printed with Billy wearing a different model of the original sole sneaker.

The original sole sneakers will come in four models: Peterson, Blakey, Baker, and Wayne.

 

 

Billy is a shy boy.

When he goes outside, he realizes he has no clothes, so he covers himself with a sheet.

Billy loves sneakers, so he puts on the original sole sneaker and goes out.

 

 

 

 

 

 

 

 

 

 

 

 

PETERSON Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BLAKEY Printed Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BAKER Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WAYNE Printed Tee

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

TOMMY JEANS X MYne

 

 

 

 

 

 

 

“MYne” collaborates with “TOMMY JEANS”.

Nine models, including denim, sweatshirt items, T-shirts, and accessories, will go on sale on 22nd September .

“TOMMY JEANS” by TOMMY HILFIGER, one of America’s leading fashion designers, focuses on denim items.

The brand offers styles inspired by American classics, infused with a modern edge and fresh spirit.

 

 

 

『  The young generation in Japan has ambivalent feelings.

Expression through re-mixed creativity has given birth to a unique culture.

This first collaboration between Tommy and MYne, we clash classic Hilfiger pieces against MYne’s irreverent aesthetic.

Two brands re-interpreted into a new expression of past and present that speaks to the conflicting ideas of youth culture. 』

 

 

TOMMY JEANS / MYne

 

 

 

The visuals feature actor Yuto Isomura, Sharar Lazima, Kaito Yoshimura, and rappers Pecori, Yo-sea, and LINNA to express the resonance between TOMMY JEANS’ “DIVER CITY” and the Japanese street scene, with which MYne’s designer Kamiya has close ties.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The lineup includes denims with laser-printed logos of both brands based on the coloring and silhouette of TOMMY JEANS, as well as regatta jackets and rugger shirts synonymous with TOMMY JEANS that have a 90’s feel with a US silhouette.

 

The items in collaboration with “MYne,” a Tokyo-based street brand that establishes a style that remixes the archives with a contemporary feel are based on the concept of “Ambivalent”, with the front and back sides reversed, and the details such as damage and vintage processing are carefully considered.

 

 

 

 

 

Denim Jacket

 

 

 

 

 

 

 

Denim Pants

 

 

 

 

 

 

 

Regatta Jacket

 

 

 

 

 

 

 

Hoodie

 

 

 

 

 

 

 

Hoodie

 

 

 

 

 

 

 

Pullover

 

 

 

 

 

 

 

Rugby Polo Shirt

 

 

 

 

 

T-shirt

 

 

 

 

 

 

T-shirt

 

 

 

 

 

 

Cap

 

 

 

 

 

 

Bum Bag

 

 

 

 

 

 

 

 

【 STORES 

 

 THE PHARCYDE

 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Monday, Wednesday, Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

 

 

MYne Official Online Store

miharayasuhiro.jp/

 

 

 

THE PHARCYDE

 

 

 

 

 

 

We are pleased to announce that we opened MYne’s flagship store “THE PHARCYDE” in Nakameguro, Tokyo on  6th August 2022.

 

Director Koji Kamiya produces a change of brand ‘s vision.

Hip-hop-derived youth culture rooted in his own background and he remembers that the stores were like hubs in 1990s.

 

“THE PHARCYDE” was born as a place where “MYne” can be embodied.

The name of the store is derived from the alternative hip-hop group “THE PHARCYDE”.

 

In addition to selling clothing from the seasonal collections, the shop is an alternative space that crosses over all categories, including art exhibitions and pop-up stores of brands.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 2022-23 Autumn/Winter collection will also be available from 13th August.

 

 

 

 

 

 

 

 

 

【 THE PHARCYDE 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Monday, Wednesday, Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

Leather Goods

 

 

 

 

 

Compact and fit smartly in a mini bag, new leather goods will be available from 23rd April.

 

Four wallets, including three-fold and two-fold types, will go on sale.

The color palette is clean and futuristic black, beige, and light blue.

The key points of the designs are the medallion decoration with the brand mark and the embossed message, which is also used on the tags of the garments.

The embossed instruction message begins with “TRUST YOURSELF” is a must-read.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Multi Pocket Wallet

 

It has a certain amount of gussets to make it easy to store cards and bills.

In addition to the inside specifications,  there is a pocket on the outside.

Recommend for those who are always looking for a mini wallet in the bag because you don’t know where it has gone.

It has a certain degree of hold.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Folded Wallet

 

When opened, the coin purse, card and bill can be taken out at the same time.

The coin purse can hold a certain amount of coins, yet it is a compact size. Popular three-fold.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Folded Wallet & Coin Case

 

Separate coin case.

The card and bill part are folded in two without buttons or fasteners.

Useful and it will save your time at the cash register.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zip Wallet & Coin Case

 

Many people prefer zips to buttons, don’t they?

Once you get used to it, it is easy to use and can be closed securely without leaving any space.

The coin case is also separated.

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

 

WE WEAR “in・stru(men-tal). ” Edit.03

 

 

 

 

 

 

If “Maison MIHARA YASUHIRO,” a collection line, is a song with lyrics, “in・stru(men-tal). “is a song without lyrics.

Designer Yasuhiro Mihara’s capsule collection “in・stru(men-tal).” is a stress-free collection that strips away design and pursues fabrics, silhouettes, and comfort.

 

The third edition, Edit.03, adds a new colour ‘purple’ to the existing items, and new t-shirts and denim items are now available.

 

A stripped-down design.

Colours and fabrics accompany to the person wear them.

Individuality that can be glimpsed when we wear  “in-stru(men-tal)”.

 

We feature “WE WEAR “in-stru(men-tal). “sequel.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Denim Blouson / INDIGO

 

 

 

 

 

Denim Pants / INDIGO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Denim Blouson / BLACK

 

 

 

 

 

Denim Pants / BLACK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Heavy Weight Hoodie / PURPLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Long Sleeve Oxford Shirt / PURPLE

 

 

 

 

 

Embroidery Tee / PURPLE

 

 

 

 

 

No Side Seams Easy Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cotton Jacket / PURPLE

 

 

 

 

 

Knit Cardigan / PURPLE

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

WE WEAR “in・stru(men-tal). ”

 

 

 

 

 

 

If “Maison MIHARA YASUHIRO,” a collection line, is a song with lyrics, “in・stru(men-tal). “is a song without lyrics.

Designer Yasuhiro Mihara’s capsule collection “in・stru(men-tal).” is a stress-free collection that strips away design and pursues fabrics, silhouettes, and comfort.

The second collection, titled Edit.02, has been on sale since this Autumn.

In the first edition of “Edit.01”, we introduced how people on the street wear the clothes here.

 

The second issue, under the title of “WE WEAR “in・stru(men-tal).”, we introduce the stress-free styling that can be worn genderless, men and women with  jackets, blousons, sweaters and other autumn and winter items.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Emily:175cm

 

 

 

 

Hooded Bluson

 

 

 

 

 

 

No Side Seam Easy Wide Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jeff:185cm

 

 

 

 

 

Hooded Blouson

 

 

 

 

No Side Seam Easy Wide Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zach:182cm

 

 

 

 

 

Cotton Jacket

 

 

 

 

 

Heavy Weight Long Sleeve T-shirt

 

 

 

 

No Side Seam Easy Wide Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

Sarie:170cm

 

 

 

 

 

Knit Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Enzo:180cm

 

 

 

Heavy Weight Hoodie

 

 

 

 

 

Knit Cardigan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tsuyoshi:177cm

 

 

 

 

 

Knit Cardigan

 

 

 

 

Long Sleeve Oxford Shirt

 

 

 

 

No Side Seam Easy Wide Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Emily:175cm

 

 

 

 

 

Heavy Weight Hoodie

 

 

 

 

No Side Seam Easy Wide Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jeff:185cm

 

 

 

 

 

Cotton Jacket

 

 

 

 

 

Long Sleeve Oxford Shirt

 

 

 

 

 

No Side Seam Long Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zach:182cm

 

 

 

 

 

Knit Pullover

 

 

 

 

 

No Side Seam Easy Wide Pants

 

 

 

 

 

Photos : Ryohei Obama

 

 

 

 

You can check all of Edit.02 collection looks here.

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo