Hello Billy

 

 

 

 

 

 

 

New character Billy printed items will go on sale on 24th September.

Four items, hoodie, pullover, and t-shirts are printed with Billy wearing a different model of the original sole sneaker.

The original sole sneakers will come in four models: Peterson, Blakey, Baker, and Wayne.

 

 

Billy is a shy boy.

When he goes outside, he realizes he has no clothes, so he covers himself with a sheet.

Billy loves sneakers, so he puts on the original sole sneaker and goes out.

 

 

 

 

 

 

 

 

 

 

 

 

PETERSON Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BLAKEY Printed Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BAKER Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WAYNE Printed Tee

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

TOMMY JEANS X MYne

 

 

 

 

 

 

 

“MYne” collaborates with “TOMMY JEANS”.

Nine models, including denim, sweatshirt items, T-shirts, and accessories, will go on sale on 22nd September .

“TOMMY JEANS” by TOMMY HILFIGER, one of America’s leading fashion designers, focuses on denim items.

The brand offers styles inspired by American classics, infused with a modern edge and fresh spirit.

 

 

 

『  The young generation in Japan has ambivalent feelings.

Expression through re-mixed creativity has given birth to a unique culture.

This first collaboration between Tommy and MYne, we clash classic Hilfiger pieces against MYne’s irreverent aesthetic.

Two brands re-interpreted into a new expression of past and present that speaks to the conflicting ideas of youth culture. 』

 

 

TOMMY JEANS / MYne

 

 

 

The visuals feature actor Yuto Isomura, Sharar Lazima, Kaito Yoshimura, and rappers Pecori, Yo-sea, and LINNA to express the resonance between TOMMY JEANS’ “DIVER CITY” and the Japanese street scene, with which MYne’s designer Kamiya has close ties.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The lineup includes denims with laser-printed logos of both brands based on the coloring and silhouette of TOMMY JEANS, as well as regatta jackets and rugger shirts synonymous with TOMMY JEANS that have a 90’s feel with a US silhouette.

 

The items in collaboration with “MYne,” a Tokyo-based street brand that establishes a style that remixes the archives with a contemporary feel are based on the concept of “Ambivalent”, with the front and back sides reversed, and the details such as damage and vintage processing are carefully considered.

 

 

 

 

 

Denim Jacket

 

 

 

 

 

 

 

Denim Pants

 

 

 

 

 

 

 

Regatta Jacket

 

 

 

 

 

 

 

Hoodie

 

 

 

 

 

 

 

Hoodie

 

 

 

 

 

 

 

Pullover

 

 

 

 

 

 

 

Rugby Polo Shirt

 

 

 

 

 

T-shirt

 

 

 

 

 

 

T-shirt

 

 

 

 

 

 

Cap

 

 

 

 

 

 

Bum Bag

 

 

 

 

 

 

 

 

【 STORES 

 

 THE PHARCYDE

 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Monday, Wednesday, Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

 

 

MYne Official Online Store

miharayasuhiro.jp/

 

 

 

“HERBIE” ORIGINAL SOLE SNEAKERS NEW MODEL

 

 

 

 

 

 

A new model “HERBIE” will appear in the “Original Sole Sneaker” line, which uses the brand’s original sole molded from clay by the designer Mihara himself.

Four types in cow leather and canvas, including high and low top, will go on sale from 10th September.

 

The new “HERBIE” model is characterized by the three colors of blue, red, and white decorations designed on the midsole, closer to the counter.

The color relationship between the upper and the decorations changes the overall color scheme of the shoe, which is another key point of the design.

Each model comes in four colors, white, black, blue, and purple.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Leather High-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Leather Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Canvas High-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Canvas Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

 

 

THE SHIRTS

 

 

 

 

 

 

 

Fashion cultures of American casual, military, and vintage clothing that existed during the era when Japan was desperately chasing after America and Europe.

We feature notable shirts from the 2022-23 Autumn/Winter collection, designed while reconstructing and reconfiguring various elements inspired by the atmosphere of Tokyo in the 1990s, the starting point of designer Mihara’s own career.

 

Shirts with scarf stitching details can be season’s characteristics, used for various garments in the collection.

There are also catchy broken looking shirts and even easy-to-wear types with logos.

Get a new shirt you can wear right now before the Autumn begins.

 

 

 

 

 

 

 

 

 

 

 

Half Broken Shirt

 

 

 

 

 

 

 

 

 

 

 

Partly Damaged Shirt

 

 

 

 

 

 

 

 

 

 

 

Scarf Denim Shirt

 

 

 

 

 

 

 

 

 

 

 

MMY Tag Long-Sleeve Shirt

 

 

 

 

 

 

 

 

 

 

 

Bottom Layer Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Double Layered Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

Dropped Back Neck Ombre Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

Twisted Neck Ombre Shirt Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

THE PHARCYDE

 

 

 

 

 

 

We are pleased to announce that we opened MYne’s flagship store “THE PHARCYDE” in Nakameguro, Tokyo on  6th August 2022.

 

Director Koji Kamiya produces a change of brand ‘s vision.

Hip-hop-derived youth culture rooted in his own background and he remembers that the stores were like hubs in 1990s.

 

“THE PHARCYDE” was born as a place where “MYne” can be embodied.

The name of the store is derived from the alternative hip-hop group “THE PHARCYDE”.

 

In addition to selling clothing from the seasonal collections, the shop is an alternative space that crosses over all categories, including art exhibitions and pop-up stores of brands.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 2022-23 Autumn/Winter collection will also be available from 13th August.

 

 

 

 

 

 

 

 

 

【 THE PHARCYDE 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Monday, Wednesday, Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

“MODIFIED”

 

 

 

 

“Modified”.

A new style that “reinterprets” clothes selected from the vast amount of vintage clothes that designer Mihara has purchased and collected over the years, as well as clothes that appeared in past collections.

The styles includes a wide variety of outerwear, shirts, t-shirts, pants, and more.

Here are some of the new items currently on sale, including summer/early autumn items can be added to your wardrobe now.

 

 

 

 

 

 

 

 

 

 

Measure Tape Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

Cut-Off No-Collar Shirt

 

 

 

 

 

 

 

 

 

 

 

Cordlane Mao-Collar Shirt

 

 

 

 

 

 

 

 

 

 

 

Front Layered Shirt

 

 

 

 

 

 

 

 

 

 

 

Slim Flare Western Pants

 

 

 

 

 

 

 

 

 

 

 

Lace Up Pullover

 

 

 

 

 

 

 

 

 

 

 

Enlarged Zipper Parka

 

 

 

 

 

 

 

 

 

 

 

Layered Hoodie

 

 

 

 

 

 

 

No-Collar Quilting Blouson

 

 

 

 

 

 

 

 

 

 

Easy Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

PLAYFUL PRINTS

 

 

 

 

 

 

Playful prints in the 2022-23 Autumn/Winter collection.

Discover adorable characters, bears and smiley faces, and a message “Dog or Cat”

 added on t-shirts, hoodies and other items.

Pick up yours online and in-stores.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

YOSEMITE STRAP X MMY

 

 

 

 

The collaboration with “YOSEMITE STRAP” .

5 items will be available at the stores and the official online store from 16th July.

 

Facing a huge monolith, one of the most famous rock climbing spots in the world, a climber was carrying a large SLR camera with a strap that had been battered by the sharp rock face and extremely cold environment.

 

YOSEMITE STRAP was born after SMOKEY SUNDAY, a Japanese photographer who launched the camera lifestyle brand “Extended Photographic Material,” met a climber on a photo trip to Yosemite National Park in California.

 

YOSEMITE STRAP, a camera strap made from climbing rope, has been called a “masterpiece of camera straps” for its durability, careful craftsmanship, and ease of use.

 

In this collaboration, we created items such as a smart phone strap using YOSEMITE STRAP signature “climbing rope”, as well as a sacosh and coin case.

The lineup includes items not only practical, but can also be used like accessories.

 

 

 

 

 

 

 

 

 

 

 

 

 

Leather Combined Smartphone Strap

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Smartphone strap

 

 

 

Designer Mihara’s handwritten message is printed on the attachments, sacosh and coin cases.

 

 

 

 

 

 

 

 

Sacosh

 

 

 

 

 

 

 

Round Coin Case

 

 

 

 

 

 

Triangle Coin Case

 

 

 

 

Enjoy your own original strap by customizing it to suit your scene, from active scenes, outdoor activities and festivals to city walking.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

WOMEN’S LOOK 2022-23 Autumn/Winter collection

 

 

 

 

The 2022-23 Autumn/Winter collection  is now in stores and online.

The mood of women’s collection looks are different from the outlandish show held in Asakusa, the urban yet somehow nostalgic.

Take a look back at all of the looks before more arrivals on 16th July.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Discover more looks for men’s and women’s here.

 

 

 

 

 

 

2022-23 Autumn/Winter “SELF CULTURE”

 

 

 

 

 

“In an era when information has become much easier to obtain globally, I’ ve turned to localising myself with my surroundings.”

The answer that designer Mihara was searching for was his memories of Tokyo in the 1990s.

It was the period of time when Mihara started his path within the fashion industry.

 

The unique Japanese fashion scene took on more of an American casual and military styleapproach to clothing, with the help of the youth of Japan, this trend blossomed.

Japan was desperately chasing American and European fashion trends.

 

The 2022-23 Autumn/Winter collection is based on the theme of “SELF CULTURE,” and is reorganized and reconstructed with Maison MIHARA YASUHIRO’s unique sense of humor.

The collection will go on sale sequentially at Maison MIHARA YASUHIRO stores and the official online store from Saturday 18th June.

The runway show was held earlier this year on Sushiya-street in Asakusa, Tokyo.

The guerrilla-style show in downtown Tokyo was full of surprises and happenings that were out of the ordinary.

Designer Mihara himself appeared at the show, which was a great success, bringing smiles to the faces of those who saw it and cheering them up.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 2022-23 A/W collection includes a new line “Modified,” which is a “reinterpretation” of a few models selected from the vast amount of vintage clothing Mihara has bought and collected over the years, as well as new designs such as “worn-out” clothes that seem to be deliberately out of place.

In addition, women’s wear with an unprecedented air will be in stores, including a body-conscious series using original super stretch fabrics.

The first delivery on 18th June will include items that can be worn from now on, such as T-shirts and shirts, as well as jacket&pants, dresses, and other noteworthy items.

 

 

 

 

 

 

 

 

SELF CULTURE Printed Tee 2

 

 

 

 

 

 

 

 

 

 

 

SELF CULTURE Printed Tee 1

 

 

 

 

 

 

 

 

 

 

 

 

 

Suspender Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distressed Tee

 

 

 

 

 

 

 

 

 

 

 

 

Cut-Off No-Collar Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Measure Tape Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

 

Wide Back Check Blazer

 

 

 

 

 

 

 

 

 

 

 

Double Waist Check Pants

 

 

 

 

 

 

 

 

 

 

 

 

Combined Shirt Dress

 

 

 

 

 

 

 

 

 

 

 

 

Double Waist Pants

 

 

 

 

 

 

 

 

 

 

 

Original Super Stretch Glitter Turtleneck Pullover

 

 

 

 

 

 

 

 

 

Original Super Stretch Glitter Mermaid Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

THE MIHARA T-SHIRTS

 

 

 

 

 

T-shirts are a must-have before the dreary rainy season in June .

Find your favorite T-shirts from the Spring/Summer 2022 collection, featuring playful items under the theme of “Usual.

 

 

 

 

 

 

 

 

 

 

 

 

Shift Side Combined Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

Combined Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

Combined Polo Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

Maison MIHARA YASHIRO Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

Suspender Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

M.Mihara Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

Distressed Reversible Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

Mihara Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distressed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Tee A

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Tee B

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Tee C

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distressed Combined Tee

 

 

 

 

 

 

 

 

 

 

 

 

Dropped Camisole Layered Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Combined Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MIHARA Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Camisole Combined Tee

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

“ECCO x General Scale” – Edit.03

 

 

 

“General Scale”collaborates with “ECCO”.

Four types of leather goods are now on sale at the stores and online.

 

 ECCO is founded in Denmark in 1963.

The brand has continued to produce shoes and leather goods, and in recent years it became one of the leading brands in the development of environmentally friendly leather.

Since its early days, ECCO has focused on reducing waste and recycling as much as possible, and all of its leather factories in four countries have now passed over 250 audits by the independent Leather Working Group (LWG) and have received the highest gold rating.

The “premium leather” produced in these factories is of such high quality that it is supplied to the world’s iconic luxury brands.

 

 

All of the new products went on sale this time are made from leather tanned with 『ECCO』’s proprietary DriTan™ tanning technology, which conserves water.

This innovative technology uses the moisture already present in the hides.

The result is indistinguishable from traditionally tanned leather in terms of quality, characteristics, stability and lead-time.

Besides saving huge amounts of water, the technology also considerably minimises the discharge of waste water and the use of chemicals.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pod Case

 

Comes with a leather strap that can be worn around the neck or wrist.

You can carry it around like an accessory.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Pouch

 

This small pouch can be clipped to a larger bag or attached to other small leather goods.

You can change the combination each time you go out.

It is also useful for adding golf balls, lip balm, cosmetics, and other personal items besides keys.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pot Bag

 

A lining and card pocket inside.

The adjustable shoulder strap has a D-ring so you can attach a Key Pouch when you want to carry a little more.

Lightweight leather bag with magnetic closure for easy access.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pillow Phone Bag

 

Soft leather with lining and card pocket inside.

Adjustable shoulder strap plus dog hook included.

Keys and small leather goods can be attached.

Designed to keep your smartphone and other belongings separate.

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : https://www.instagram.com/maison_my_labo/

 

 

 

 

 

General Scale Edit.02

 

 

 

 

 

“General Scale”releases new collection, Edit.02.

Three types of sneakers will go on sale on 14th May.

 

The “PAST” sole faithfully reproduces the look and feel of a worn-out pair of shoes.

“Revive time by recreating the beauty of a bygone era.”

The item name, “PAST,” expresses this message.

 

Following the white sole of Edit.01, Edit.02 will feature an updated black sole with a chic color uppers, white, black, gray, and brown.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PAST Sole High-top Sneaker

 

 

 

 

 

The sole and toe cap are molded by an Italian sole master to create a sole with a unique look.

The sole and toe cap are carefully manufactured by hand in over 50 processes using latex harvested from the Para rubber tree.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PAST Sole 6 – Hole Low-top Sneaker

 

 

 

 

 

 

“PAST” sole sneaker uses biodegradable materials for the sole and upper, as well as for all the parts that make up the sneaker, such as the interlining, dovetails, and ink material.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PAST Sole 5 – Hole Low-top Sneaker

 

 

 

 

 

Discover General Scale’s world here.

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

 

 

BED j.w FORD x Maison MIHARA YASUHIRO Original Sole Sneakers

 

 

 

 

BED j.w FORD” collaborates with “Maison MIHARA YASUHIRO” .

Two models of original sole sneakers will be available at the official online store and selected stores from 29th April.

 

“BED j.w FORD” creates a world of elegance by mixing beauty and fragility into the appearance created by wearing clothes.

The two brands presented the collection together in a session format at the Autumn/Winter 2020 Paris collection physical show.

 

As the first product collaboration, two models of original sole sneakers, “BLAKEY” and “HANK,” will be on sale.

 

 

 

 

 

 

 

 

 

 

 

 

 

“BLAKEY” Original Sole Velour High-top Sneaker

 

The upper and sole of this mode pair are unified in black.

The upper is made of velour for an elegant look.

A thin type of laces, different from the usual type.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HANK” Original Sole Suede Low-top Sneaker

 

This mode pair has a black base with white coloring on the stitching and part of the toe.

The upper is a hybrid material made of velour and canvas.

A thin type of laces, different from the usual type.

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

Leather Goods

 

 

 

 

 

Compact and fit smartly in a mini bag, new leather goods will be available from 23rd April.

 

Four wallets, including three-fold and two-fold types, will go on sale.

The color palette is clean and futuristic black, beige, and light blue.

The key points of the designs are the medallion decoration with the brand mark and the embossed message, which is also used on the tags of the garments.

The embossed instruction message begins with “TRUST YOURSELF” is a must-read.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Multi Pocket Wallet

 

It has a certain amount of gussets to make it easy to store cards and bills.

In addition to the inside specifications,  there is a pocket on the outside.

Recommend for those who are always looking for a mini wallet in the bag because you don’t know where it has gone.

It has a certain degree of hold.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Folded Wallet

 

When opened, the coin purse, card and bill can be taken out at the same time.

The coin purse can hold a certain amount of coins, yet it is a compact size. Popular three-fold.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Folded Wallet & Coin Case

 

Separate coin case.

The card and bill part are folded in two without buttons or fasteners.

Useful and it will save your time at the cash register.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zip Wallet & Coin Case

 

Many people prefer zips to buttons, don’t they?

Once you get used to it, it is easy to use and can be closed securely without leaving any space.

The coin case is also separated.

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

 

“Nigel Cabourn x MMY” Split Sneaker

 

 

 

 

 

“Nigel Cabourn” x Maison MIHARA YASUHIRO collaboration split sneakers will be available at My Foot Products, Maison MY Labo., and Offcial Online Store from 19th April.

 

Based on the Maison MIHARA YASUHIRO design with a idea that by hybridizing classic and simple elements, the sneakers express Nigel Cabourn’s world in the military color palette and design detailings.

 

 

 

 

 

 

 

Nigel Cabourn × Maison MIHARA YASUHIRO “SPLIT SNEAKER”

COLOR : BEIGE, NAVY, RED

SIZE : 37, 38,39, 40, 41, 42, 43, 44

PRICE : ¥29,000(+TAX)

 

 

 

 

 

 

 

 

Hybrid design with canvas fabric on the front half and pigment-coated cowhide on the back half. Military colors, beige, red, and navy are used.

 

 

 

 

 

The shoelaces can be secured at the ankle, and the heel loop that holds the shoelaces in place is designed with broad-arrow embroidery (an arrow-shaped mark indicating that the shoes are British government property).

 

 

 

 

ABOUT : Nigel Cabourn

 

A brand by British designer Nigel Cabourn, a world-renowned collector of vintage military, outdoor and workwear.

He has long been passionate about vintage clothing, fabrics and design details, and his creations are not influenced by trends.

Inspired by his collection of over 4000 vintage pieces collected over the past 30 years, his collections are timeless and new.

The collection is divided into two lines, the “Authentic” line and the “Main” line.

The former uses mainly British fabrics such as Harris Tweed and Bentley, and is produced in Mackintosh’s factory and Scottish knitwear factory.

The latter are items that can only be produced in Japan using original fabrics, dyeing and processing techniques in Japan.

 

 

 

 

 

【Stores】

 

 

Maison (MY)Labo.

CLOSE : Wednesday&Thursday

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Original Star Jacquard

 

 

 

 

Original star-patterned fabric with a soft and easy feel.

Long dresses, shirts and pants are now available.

Whether create an innocent cuteness unique to girls or an adult look with a relaxed mood.

How do you wear them?

 

 

 

 

 

 

 

 

 

 

 

 

Original Star Jacquard Pajamas Shirt Dress

 

Long shirt dress in a cocoon silhouette with a pajama feel.

It can be worn alone when all the buttons are closed as a dress, or transformed into a long gown when opened.

Wearing it with pants and an inner layer inside is perfection.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Original Star Jacquard Shirt

 

 

A big shirt with shoulders slightly shifted forward.

The back length is longer than the front, making it look casually stylish.

The front buttons are also winged for a sleek look.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Original Star Jacquard Gather Pants

 

Straight wide silhouette pants.

The waist is elastic and can be adjusted with laces for ease of wear.

The silhouette is not too voluminous, supporting feminine styling.

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

 

WE WEAR “in・stru(men-tal). ” Edit.03

 

 

 

 

 

 

If “Maison MIHARA YASUHIRO,” a collection line, is a song with lyrics, “in・stru(men-tal). “is a song without lyrics.

Designer Yasuhiro Mihara’s capsule collection “in・stru(men-tal).” is a stress-free collection that strips away design and pursues fabrics, silhouettes, and comfort.

 

The third edition, Edit.03, adds a new colour ‘purple’ to the existing items, and new t-shirts and denim items are now available.

 

A stripped-down design.

Colours and fabrics accompany to the person wear them.

Individuality that can be glimpsed when we wear  “in-stru(men-tal)”.

 

We feature “WE WEAR “in-stru(men-tal). “sequel.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Denim Blouson / INDIGO

 

 

 

 

 

Denim Pants / INDIGO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Denim Blouson / BLACK

 

 

 

 

 

Denim Pants / BLACK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Heavy Weight Hoodie / PURPLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Long Sleeve Oxford Shirt / PURPLE

 

 

 

 

 

Embroidery Tee / PURPLE

 

 

 

 

 

No Side Seams Easy Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cotton Jacket / PURPLE

 

 

 

 

 

Knit Cardigan / PURPLE

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_isetanwomens/

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

MAKAVELIC X MYne  Collaboration

 

 

 

The Japan based men’s bag brand “MAKAVELIC” collaborates with  MYne.

Two items, MAKAVELIC’s standard backpack and harness bag, will go on sale from Saturday  26 March.

 

MAKAVELIC” is a men’s bag brand that incorporates current trends while focusing on functionality and selecting fabrics.

The brand pursues fashion and quality with the keywords of “something good” and  “something can be carried at any age” for people who enjoy sports, fashion, and music as a lifestyle, both on and off the job.

 

For this collaboration, the items are made of high-quality nylon from the long-established Italian manufacturer Limonta.

 

 

 

 

 

Hanes Bag

¥15,000+TAX

 

Harness bag designed for town use.
The straps are joined with detachable joint parts, so it can be divided and also be used as a pouch bag.
3 ways.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Daypack

¥28,000+TAX

 

 

MAKAVELIC’s signature backpack with large pockets on both sides.

Exclusive design with colored nylon tape.

The left and right shoulder straps are each embroidered with the logos of both brands.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MYne official online store

https://miharayasuhiro.jp

 

MYne CODEX

E-mail : myne_codex@sosu.co.jp
http://myne.tokyo

 

 

 

 

 

in・stru(men-tal). – Edit.03

 

 

 

 

3rd collection  of “in・stru(men-tal). “,  “Edit.03” will be released from 12th March.

 

The name of the brand, “instrumental,” is an English word that refers to a song played only with musical instruments, without any human voice, or in other words, a song played only with musical instruments without singing.

If the collection line “Maison MIHARA YASUHIRO” is a song with lyrics, “in・stru(men-tal). “is a song without lyrics.

It is a stress-free capsule collection that strips away design and pursues fabrics, silhouettes, and comfort.

 

“Edit.03” features new items such as  denim jacket & pants, t-shirts, and  hats.

In addition, a new color “purple” will be added to the existing items.

Enjoy the unique color expression produced by the “garment dyeing” process.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Denim Blouson

 

Zip-up blouson made of 80z denim.
Inspired by vintage blousons, with special thick stitch detailing that fades.
Wide back and shoulder sleeves are relaxed silhouette and comfortable.
Vintage design zipper.
Washed finish.

 

Denim Pants

 

Denim pants made of 80z denim.
High rise.
No side seams for ease of movement and a clean silhouette.
Thick stitch detail.
The waist is elastic and can be further adjusted with spindles.
Washed finish.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embroidery Tee

 

Half-sleeve t-shirt made of organic cotton.
Brand logo embroidered above the chest pocket.
Thinner and more supple than previous T-shirts.
Eliminates shoulder seams for ease of movement and comfort.
Navy, brown, green, and purple are over-dyed.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

New color “Purple”.

 

 

 

 

Visit here to check the all looks.

 

 

Starting with the denim set-up to be released on 12th March, T-shirts, hats and other accessories, and the new “purple” color will be released sequentially.

 

  Please contact following stores for inquiries.

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo