Trompe l’oeil

 

 

 

 

 

 

Trompe l’oeil is a method in which a door, window, or other similar item is drawn inside a space to deceive the viewer.

 

Revealing the humour of this suffocating real world to light, where despair reigns supreme and too much information causes mayhem.

The general consensus is that fashion can be a therapeutic outlet.

The Spring/Summer 2023 collection features trompe l’oeil prints.

Dresses and t-shirts are superimposed with a transfer-print of vintage clothing and the knitwear and sweats make it look as if it is wearing a scarf, necklace, camera, or other accessory.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe I’oeil Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

Trompe l’oeil Knit Cardigan

 

 

 

 

 

 

 

 

 

Trompe l’oeil Knit Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tromp l’oeil Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

Tromp l’oeil Printed Shorts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tromp l’oeil Printed Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

DENIM

 

 

 

 

 

 

 

 The 2023 Spring/Summer collection, titled “SUPERFICIAL YOU…”.

Denim items will launch on 14th January .

 

The indigo-colored denim look that caught attentions at the beginning of the runway show in Paris.

Denim and other workwear faithfully and artificially reproduces details of vintage clothing from the 1950s to the 1970s using detailed processing.

Based on layering and combining techniques, the retinal stimulation is incorporated in a light and stylish manner while retaining physicality.

 

The denim featured in this launch is a jacket and pants.

For the men’s, there are jackets and combining wide pants with full of humor, such as combining a shirt and tie to make it look as if they are layered, or covering another jacket from the back to create a completely different look in the front and back.

For women, cropped jackets and soft, voluminous pants made of tencel material will be available.

 

 

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

Back  Covered Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

 

Opened Facing Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

Mix Layered Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

 

Embedded Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

Twisted Light Denim Pants

 

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

 

 

 

 

 

Cropped Denim Jacket

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deconstructed Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

Tencel Denim Big Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

Printed Hoodies

 

 

 

 

 

 

 

Bears and smiles, playful prints were featured last season.

The new, brushed-up versions for 2023 SS are now available.

In addition to bears and smiley, we have added aggressive-face character prints.

The design is made with attention to detail, including hand-painted letter prints and special finishes that make the garments look worn-out.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Hoodie 1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Printed Hoodie 2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Smily Face Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bears Printed Hoodie

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

VCD KUTSUHIMOMUSUBENA-KUN

 

 

 

 

 

 

 

Maison MIHARA YASUHIRO’s mysterious character “ KUTSUHIMOMUSUBENA-KUN” is now available as a figures.

The figures will go on sale on 24th December at Maison MIHARA YASUHIRO  stores and the official online store.

 

“VCD KUTSUHIMOMUSUBENA-KUN” is created in cooperation with MEDICOM TOY.

VCD is a soft vinyl figure that faithfully reproduces the charm of the character.

The high quality of the unique technique used to produce the VCD figures has made them a favorite among collectors.

 

 

 

 

 

 

 

 

 

 

 

 

 

VCD KUTSUHIMO MUSUBENA-KUN

 

 

 

 

Available in two chic colors, black and gray, so that it can be displayed and played with for a long time.

 

In the production process, the prototype is molded by a prototype maker like soft vinyl, not by a digital 3D caddie, and the result is somewhat nostalgic and gentle.

“One of my origins is a ソフビ(soft vinyl) figure of an Ultra monster that my grandmother bought for me.”

Designer Mihara has special feelings for ソフビ(soft vinyl).

 

 

 

ソフビ(soft vinyl) is an abbreviation for soft vinyl chloride in Japanese.

A type of figure that is hollow inside is usually called a ソフビ(soft vinyl) doll.

 

 

 

 

 

 

 

 

KUTSUHIMOMUSUBENA-KUN is the owner of the concept store “MY Foot Products” and the designer’s alter ego.

Sometimes he goes berserk, and sometimes he is a bit of a maverick, taking actions that he has no answer for.

 

 

『 The act of “tying the laces” of the shoes itself evokes various metaphors.

How do you feel about it?

It seems to me that the use of the word “can’t tie” is the antithesis of this metaphor.

In my opinion, “KUTSUHIMOMUSUBENA-KUN ” is a symbol of a loose character.

I think that this sloppiness is what makes people feel healed.

Walking around with untied laces is dangerous, though. 』

Designer Mihara talks about “KUTSUHIMOMUSUBENA-KUN “.

 

 

 “KUTSUHIMOMUSUBENA-KUN “‘s current big dream is to create an amusement park called “MUSUBENA Land!”.

His dream is getting bigger and bigger.

Stay tuned for his future activities.

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

SUPERFICIAL YOU…

 

 

 

 

 

 

 

“Maybe I’ m tired?

In my mind I was thrown into a box, and before I knew it the lid was closed and I was locked inside. The current state of consciousness can bedeceptive; rather, right now, the more superficial, the better. You may be able to conceal with superficial lies, but you will not be able toconceal the truth.”   Mihara Yasuhiro

 

Under the theme of “SUPERFICIAL YOU…,” the collection features new design techniques such as the trompe l’oeil technique and transfer prints.

 

2023 Spring/Summer collection launches on 17th December at Maison MIHARA YASUHIRO stores and official online store.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The first release day will feature a tailored jacket/pants set-up and shirts for men, and a random check print and fake leather lace series for women.

 

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

Wide KASURI Check Blazer

 

 

 

 

 

 

 

 

 

 

 

Double Waist KASURI Check Pants

 

 

 

 

 

 

 

 

 

 

 

Light Slim Blazer

 

 

 

 

 

 

 

 

 

 

 

Double Waist Light Pants

 

 

 

 

 

 

 

 

 

 

 

Fold Over Waist Light Pants

 

 

 

 

 

 

 

 

 

 

 

Wide Herringbone Blazer

 

 

 

 

 

 

 

 

 

 

 

Fold Over Waist Herringbone Sarouel Pants

 

 

 

 

 

 

 

 

 

 

 

Shirt Layered Gown

 

 

 

 

 

 

 

 

 

 

 

Double Waist Western Pants

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

Fake Leather Lace Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fake Leather Lace Pullover

 

 

 

 

 

 

 

 

 

 

Fake Leather Lace Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Random Check Printed Gather Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

General Scale Edit.04

 

 

 

 

 

 

 

 “General Scale Edit.04” launches.

 “General Scale Edit.04” features a total of 10 shoes models and four new models with recycled rubber soles will go on sale on Friday 9th December.

 

 

“General Scale” considers environmental responsibility and social responsibility from various perspectives.

 

 

 

 

 

 

 

 

 

 

The soles are inspired by worn-out mountaineering shoes, with a vintage-like finish made of recycled rubber.

Two types of upper materials, water-repellent DriTan™ leather and organic cotton, are used for the boots and low-top types.

 

 

 

 

 

 

 

 

 

Every year, leather tanning around the globe uses an estimated 400 billion liters of water.

DriTan™ Leather by ECCO has a revolutionary new tanning process that tans without water.

This saves 20 liters of water per hide, translating to about 5 liters of water per one product, and 25 million liters of water saved annually.

It’s actually enough water to keep 9,000 people hydrated for one year.

Plus, DriTan™ technology also considerably reduces the amount of chemicals used and lowers the wastewater production.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vintage Like Sole Leather Boots

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vintage Like Sole Leather Shoes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vintage Like Sole Canvas Boots

 

 

 

 

 

 

 

 

 

 

 

 

Vintage Like Sole Canvas Shoes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

CLOSE : THURSDAY

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

 

 

 

OUTERWEAR

 

 

 

 

 

 

Voluminous fur jackets, classic mode PVC long coats, and warm and stylish reversible puffer coats.

Which one would you choose for this winter’s outerwear?

From everyday use to holiday parties, discover the winter outerwear fits to your occasion.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twisted Neck Faux Fur Coat

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Wool Long Coat

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reversible Puffer Coat

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bottom Layered Quilting Coat

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Slide Piece Bomber Jacket

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PVC Motorcycle Coat

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

 

 

WINTER JACKETS

 

 

 

 

 

 

It’s getting colder and winter jackets are in full swing.

 

Planning leisure and activities in the coming winter?

Discover the winter jackets made of boa and down fabrics.

It is functional enough to keep you warm, yet fashionable enough to be worn on any occasion.

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

Bottom Layered Down Blouson

 

 

 

 

 

 

 

 

 

 

 

Wide Back Boa Blouson

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

 

 

Twisted Neck Down Jacket

 

 

 

 

 

 

 

 

 

 

 

Wide Back Long Boa Blouson

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

 

 

KNITWEAR

 

 

 

 

 

Warm, fuzzy “knitwear” are a unique feature of the autumn/winter season.

A wide variety of knitwear are available, from brightly colored mohair blends to knits that look as if already turned into furballs, and even boldly torn designs.

Update your knitwear and catch the mood of latest collection.

 

 

 

 

WOMEN’S

 

 

 

 

 

 

 

 

 

 

 

 

 

Brushed Kint Cardigan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brushed Knit Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brushed Knit Vest

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distressed Pullover

 

 

 

 

 

 

 

 

 

 

Distressed Pullover

 

 

 

 

 

 

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brushed Knit Cardigan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brushed Knit Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distressed Knit Pullover

 

 

 

 

 

 

 

 

 

 

Knit Combined Hoodie

 

 

 

 

 

 

 

 

 

 

Knit Combined Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

WE WEAR “in・stru(men-tal). ” Edit.04

 

 

 

 

 

 

“in・stru(men-tal).” is a stress-free collection that strips away design and pursues fabrics, silhouettes, and comfort.

“Edit.04” is now available with a total of six models, including a work-style blouson and pants set-up made of duck cotton, as well as items made of sweatshirt material.

 

“Maison MIHARA YASUHIRO,” a collection line, is a song with lyrics and “in・stru(men-tal). “is a song without lyrics.

If a song without lyrics plays music with a song with lyrics….

 

『in・stru(men-tal).』meets『Maison MIHARA YASUHIRO』.

 

The stripped-down design, “in-stru(men-tal). and the stoic and playful “Maison MIHARA YASUHIRO”  fuse together to create a new atmosphere.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

 

 

 

in・stru(men-tal). Edit.04

 

 

 

 

 

 

 

 “in・stru(men-tal). Edit.04” will be released on 21st October.

 

 

The name of the brand, “instrumental,” is an English word that refers to a song played only with musical instruments, without any human voice, or in other words, a song played only with musical instruments without singing.

If the collection line “Maison MIHARA YASUHIRO” is a song with lyrics, “in・stru(men-tal). “is a song without lyrics.

It is a stress-free capsule collection that strips away design and pursues fabrics, silhouettes, and comfort.

 

 

“Edit.04” features a total of six items, including a work-style blouson and pants set-up made of duck-cotton, as well as sweatshirt items.

The color palette is white, black, green, and purple.

Enjoy the unique color expression produced by the “product dyeing” process, in which the fabric is dyed after it is manufactured.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Heavy Canvas Blouson

Made of high-density duck cotton fabric.
Washed for a vintage look.
Wide back and natural front shoulder sleeve silhouette.
Military-style cigar pocket on left sleeve.
Vintage-style zipper zip.

 

 

Heavy Canvas Jogger Pants

Made of high-density duck fabric.
Washed for a vintage look.
Easy pants with a loose, wide silhouette.
Front closure with hidden dot buttons and zipper.
Waist adjustable with elastic and spindles.
Elasticized hems.
Military-style side pocket on left leg.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embroidery Parka

Made of thick count, degree-filled lined yarn.
Product-dyed logo embroidery above pockets.
Body and pocket fabrics are used horizontally to prevent shoulders from slipping out.
Seamless shoulder for comfort.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embroidery Pullover

Made of thick count, degree-filled lined yarn.
Product-dyed logo embroidery above pockets.
Body and pocket fabrics are used horizontally to prevent shoulders from slipping out.
Seamless shoulder for comfort.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embroidery Pants

Made of thick count, degree-filled lined yarn.
Product-dyed logo embroidery on left leg.
Seamless side pockets for comfort.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embroidery Wide Pants

Made of thick count, degree-filled lined yarn.
Product-dyed logo embroidery on left leg.
Seamless side pockets for comfort.
Wide silhouette.

 

 

 

 

 

 

Visit here to check the all looks.

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

miharayasuhiro.jp

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : @miharayasuhiro_tokyo

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : @miharayasuhiro_osaka

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_shinjuku

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

Instagram : @miharayasuhiro_isetanwomens

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

SHAGGY

 

 

 

 

 

 

 

 

After a long period of early fall in which the heat did not abate, October has finally arrived in Tokyo and the weather has become more autumn-like.

Finally entering the autumn season, a time when we can enjoy the textures of our clothes more.

The fabrics used for knitwear and outerwear are a seasonal feature.

We picked up “shaggy” items for both men’s and women’s wear.

 The shaggy styles in these collection looks are sure to get you noticed on the streets.

 

 

 

 

 

MEN’S

 

 

 

 

 

 

 

 

 

 

 

Long Shaggy Shirt

 

 

 

 

 

 

 

 

 

 

Long Shaggy Pants

 

 

 

 

 

 

 

 

 

Long Shaggy Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WOMEN’S

 

 

 

 

 

 

 

 

 

 

Shaggy Shirt

 

 

 

 

 

 

 

 

 

 

Shaggy Pants

 

 

 

 

 

 

 

 

 

Shaggy Skirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

Hello Billy

 

 

 

 

 

 

 

New character Billy printed items will go on sale on 24th September.

Four items, hoodie, pullover, and t-shirts are printed with Billy wearing a different model of the original sole sneaker.

The original sole sneakers will come in four models: Peterson, Blakey, Baker, and Wayne.

 

 

Billy is a shy boy.

When he goes outside, he realizes he has no clothes, so he covers himself with a sheet.

Billy loves sneakers, so he puts on the original sole sneaker and goes out.

 

 

 

 

 

 

 

 

 

 

 

 

PETERSON Printed Hoodie

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BLAKEY Printed Pullover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BAKER Printed Tee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WAYNE Printed Tee

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

TOMMY JEANS X MYne

 

 

 

 

 

 

 

“MYne” collaborates with “TOMMY JEANS”.

Nine models, including denim, sweatshirt items, T-shirts, and accessories, will go on sale on 22nd September .

“TOMMY JEANS” by TOMMY HILFIGER, one of America’s leading fashion designers, focuses on denim items.

The brand offers styles inspired by American classics, infused with a modern edge and fresh spirit.

 

 

 

『  The young generation in Japan has ambivalent feelings.

Expression through re-mixed creativity has given birth to a unique culture.

This first collaboration between Tommy and MYne, we clash classic Hilfiger pieces against MYne’s irreverent aesthetic.

Two brands re-interpreted into a new expression of past and present that speaks to the conflicting ideas of youth culture. 』

 

 

TOMMY JEANS / MYne

 

 

 

The visuals feature actor Yuto Isomura, Sharar Lazima, Kaito Yoshimura, and rappers Pecori, Yo-sea, and LINNA to express the resonance between TOMMY JEANS’ “DIVER CITY” and the Japanese street scene, with which MYne’s designer Kamiya has close ties.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The lineup includes denims with laser-printed logos of both brands based on the coloring and silhouette of TOMMY JEANS, as well as regatta jackets and rugger shirts synonymous with TOMMY JEANS that have a 90’s feel with a US silhouette.

 

The items in collaboration with “MYne,” a Tokyo-based street brand that establishes a style that remixes the archives with a contemporary feel are based on the concept of “Ambivalent”, with the front and back sides reversed, and the details such as damage and vintage processing are carefully considered.

 

 

 

 

 

Denim Jacket

 

 

 

 

 

 

 

Denim Pants

 

 

 

 

 

 

 

Regatta Jacket

 

 

 

 

 

 

 

Hoodie

 

 

 

 

 

 

 

Hoodie

 

 

 

 

 

 

 

Pullover

 

 

 

 

 

 

 

Rugby Polo Shirt

 

 

 

 

 

T-shirt

 

 

 

 

 

 

T-shirt

 

 

 

 

 

 

Cap

 

 

 

 

 

 

Bum Bag

 

 

 

 

 

 

 

 

【 STORES 

 

 THE PHARCYDE

 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Monday, Wednesday, Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

 

 

MYne Official Online Store

miharayasuhiro.jp/

 

 

 

“HERBIE” ORIGINAL SOLE SNEAKERS NEW MODEL

 

 

 

 

 

 

A new model “HERBIE” will appear in the “Original Sole Sneaker” line, which uses the brand’s original sole molded from clay by the designer Mihara himself.

Four types in cow leather and canvas, including high and low top, will go on sale from 10th September.

 

The new “HERBIE” model is characterized by the three colors of blue, red, and white decorations designed on the midsole, closer to the counter.

The color relationship between the upper and the decorations changes the overall color scheme of the shoe, which is another key point of the design.

Each model comes in four colors, white, black, blue, and purple.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Leather High-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Leather Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Canvas High-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“HERBIE” Original Sole Canvas Low-top Sneaker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

MY Foot Products

OPEN : Tuesday&Saturday only

TEL : 03-6712-5617

E-MAIL : my_foot_products@sosu.co.jp

 

 

 

THE SHIRTS

 

 

 

 

 

 

 

Fashion cultures of American casual, military, and vintage clothing that existed during the era when Japan was desperately chasing after America and Europe.

We feature notable shirts from the 2022-23 Autumn/Winter collection, designed while reconstructing and reconfiguring various elements inspired by the atmosphere of Tokyo in the 1990s, the starting point of designer Mihara’s own career.

 

Shirts with scarf stitching details can be season’s characteristics, used for various garments in the collection.

There are also catchy broken looking shirts and even easy-to-wear types with logos.

Get a new shirt you can wear right now before the Autumn begins.

 

 

 

 

 

 

 

 

 

 

 

Half Broken Shirt

 

 

 

 

 

 

 

 

 

 

 

Partly Damaged Shirt

 

 

 

 

 

 

 

 

 

 

 

Scarf Denim Shirt

 

 

 

 

 

 

 

 

 

 

 

MMY Tag Long-Sleeve Shirt

 

 

 

 

 

 

 

 

 

 

 

Bottom Layer Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Double Layered Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

Dropped Back Neck Ombre Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

Twisted Neck Ombre Shirt Dress

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

THE PHARCYDE

 

 

 

 

 

 

We are pleased to announce that we opened MYne’s flagship store “THE PHARCYDE” in Nakameguro, Tokyo on  6th August 2022.

 

Director Koji Kamiya produces a change of brand ‘s vision.

Hip-hop-derived youth culture rooted in his own background and he remembers that the stores were like hubs in 1990s.

 

“THE PHARCYDE” was born as a place where “MYne” can be embodied.

The name of the store is derived from the alternative hip-hop group “THE PHARCYDE”.

 

In addition to selling clothing from the seasonal collections, the shop is an alternative space that crosses over all categories, including art exhibitions and pop-up stores of brands.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 2022-23 Autumn/Winter collection will also be available from 13th August.

 

 

 

 

 

 

 

 

 

【 THE PHARCYDE 

Address:1-25-9 Aobadai,Meguro-ku,TOKYO 153-0042

Open:12:00 – 20:00

Closed:Monday, Wednesday, Thursday

TEL:+8170-6660-0692

Email : the_pharcyde@sosu.co.jp

Instagram : myne.official  /  the_pharcyde.official  

“MODIFIED”

 

 

 

 

“Modified”.

A new style that “reinterprets” clothes selected from the vast amount of vintage clothes that designer Mihara has purchased and collected over the years, as well as clothes that appeared in past collections.

The styles includes a wide variety of outerwear, shirts, t-shirts, pants, and more.

Here are some of the new items currently on sale, including summer/early autumn items can be added to your wardrobe now.

 

 

 

 

 

 

 

 

 

 

Measure Tape Stripe Shirt

 

 

 

 

 

 

 

 

 

 

 

Cut-Off No-Collar Shirt

 

 

 

 

 

 

 

 

 

 

 

Cordlane Mao-Collar Shirt

 

 

 

 

 

 

 

 

 

 

 

Front Layered Shirt

 

 

 

 

 

 

 

 

 

 

 

Slim Flare Western Pants

 

 

 

 

 

 

 

 

 

 

 

Lace Up Pullover

 

 

 

 

 

 

 

 

 

 

 

Enlarged Zipper Parka

 

 

 

 

 

 

 

 

 

 

 

Layered Hoodie

 

 

 

 

 

 

 

No-Collar Quilting Blouson

 

 

 

 

 

 

 

 

 

 

Easy Denim Pants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

 

 

PLAYFUL PRINTS

 

 

 

 

 

 

Playful prints in the 2022-23 Autumn/Winter collection.

Discover adorable characters, bears and smiley faces, and a message “Dog or Cat”

 added on t-shirts, hoodies and other items.

Pick up yours online and in-stores.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo

 

YOSEMITE STRAP X MMY

 

 

 

 

The collaboration with “YOSEMITE STRAP” .

5 items will be available at the stores and the official online store from 16th July.

 

Facing a huge monolith, one of the most famous rock climbing spots in the world, a climber was carrying a large SLR camera with a strap that had been battered by the sharp rock face and extremely cold environment.

 

YOSEMITE STRAP was born after SMOKEY SUNDAY, a Japanese photographer who launched the camera lifestyle brand “Extended Photographic Material,” met a climber on a photo trip to Yosemite National Park in California.

 

YOSEMITE STRAP, a camera strap made from climbing rope, has been called a “masterpiece of camera straps” for its durability, careful craftsmanship, and ease of use.

 

In this collaboration, we created items such as a smart phone strap using YOSEMITE STRAP signature “climbing rope”, as well as a sacosh and coin case.

The lineup includes items not only practical, but can also be used like accessories.

 

 

 

 

 

 

 

 

 

 

 

 

 

Leather Combined Smartphone Strap

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Smartphone strap

 

 

 

Designer Mihara’s handwritten message is printed on the attachments, sacosh and coin cases.

 

 

 

 

 

 

 

 

Sacosh

 

 

 

 

 

 

 

Round Coin Case

 

 

 

 

 

 

Triangle Coin Case

 

 

 

 

Enjoy your own original strap by customizing it to suit your scene, from active scenes, outdoor activities and festivals to city walking.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

【Stores】

 

MIHARA YASUHIRO Official Online Store

https://miharayasuhiro.jp/

 

Maison MIHARA YASUHIRO Omotesando hills

TEL : 03-5770-3291

Email : tokyo@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_tokyo/

 

Maison MIHARA YASUHIRO Osaka

TEL : 06-6563-9807

Email : osaka@sosu.co.jp

Instagram : https://www.instagram.com/miharayasuhiro_osaka/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Men’s

TEL : 03-3352-1111(group)

Instagram : https://www.instagram.com/miharayasuhiro_shinjuku/

 

Maison MIHARA YASUHIRO Isetan Shinjuku Women’s

TEL : 03-3352-1111(group)

 

Maison (MY)Labo.

TEL : 092-753-8518

Email : maison_my_labo@sosu.co.jp

Instagram : @masion_my_labo